Don’t Show Up Missing on Google My Business!

Don’t Show Up Missing on Google My Business!

Your Google My Business listing is a local business essential
If you’re a local business, dealing with your customers face to face, having an accurate Google My Business listing is critical. Google says this is one of the first things to do to rank well for local searches. Google says “The information in your listing like address, phone, logo, business hours, and website determine what shows up when people see you in Google Search and on Google Maps. See our blog post about getting found in local searches.

Too often information for small businesses on Google My Business is old or out of date. And when your NAP (name address, phone) is out of date or inconsistent with other citations across the web, that compromises your listing. It may even prevent your listing from showing up.

But worse yet is not having a Google My Business listing at all. If you’re a very small business or a new business, odds of not having a Google My Business listing are greater.

How to tell if you have a Googl..

Who Says You Can’t Do Lead Gen On Facebook Messenger?

Who Says You Can’t Do Lead Gen On Facebook Messenger?

My wife woke up a couple mornings ago and found this email notice alerting her to a new message waiting for her in Messenger. I’ve blocked the name for privacy reasons … suffice to say it’s a complete stranger.

Best of all, it’s a legit lead. My wife’s made an appointment to visit this person and inspect the home as part of the initial listing/pricing process.

I hope we’ll learn how and what prompted the connection on Messenger. I suspect it’s traceable back to the Facebook advertising we do, which is mainly a case of turning her weekly Ask the Realtor videos (which discuss all things related to Tri-Cities real estate) into video News Feed ads. They tend to get seen by a few thousand people each week.

This is a post from Matt McGee's blog, Small Business Search Marketing.

Who Says You Can’t Do Lead Gen On Facebook Messenger?

In Content Marketing, It’s OK To Repeat Yourself

In Content Marketing, It’s OK To Repeat Yourself

My wife texted me earlier this week with a question: Had she ever answered a question about the best time to sell your home in her weekly video series, Ask the REALTOR.

This is a pretty common topic with homeowners, and the conventional wisdom is that it’s best to sell your home in the warm months — spring and summer. But local data shows that’s not necessarily true, and she wanted to share that data with viewers.

As you can see above, I reminded her that she’d done a question last year about selling a home during the winter months that’s kinda similar to the question she wanted to answer this week. But I also added an important point: It’s okay to be somewhat repetitive.

Here’s why I believe this to be true: If you’re doing content marketing the right way, you should be consistently growing your audience. That means…

You have new audience members now that weren’t in your audience the first time the content was published.
The “old” audience members who were reading you back then ..

Hidden Sabotage for Local Businesses: Duplicate Listings

Hidden Sabotage for Local Businesses: Duplicate Listings

What are duplicate listings?

Online citations or listings of your business are critical for local search optimization. Almost all local businesses have at least some duplicate listings out there. Sometimes they occur because of a change in the name of your business. Sometimes they can be caused by a simple phone number change. Very often they occur because you moved.

And I’ll bet you have more listings or citations out there than you realize. You’re probably listed in places you’ve never submitted your business. Many local search engines, directories, maps & apps gather business information from other sources, known as “aggregators”. There are many aggregators out there, including the White Pages, Dun & Bradstreet, and more.

Duplicate listings can happen for a number of different reasons.

Some people have been known to purposely create duplicate listings in the hope that would improve their local search visibility. (It won’t.)
Sometimes online citations can be picked up from multip..

small business seo blogdyIl2AUoC8zA 13 - Why Every Website Owner Should Care About (And Convert to) HTTPS

Why Every Website Owner Should Care About (And Convert to) HTTPS

B-SeenOnTop Small Business SEO

I think most people know or suspect that it’s unwise to purchase items over a public Internet connection but they might not know why. One of the reasons is because of a possible man-in-the-middle (MITM) attack. A MITM attack is when someone inserts him or herself into the middle of your, and the website you […]

You're reading Why Every Website Owner Should Care About (And Convert to) HTTPS originally posted on the B-SeenOnTop Small Business SEO Blog. If you enjoyed this post, be sure to follow us on Twitter, Facebook, and Pinterest.

small business seo blogdyIl2AUoC8zA 11 - Who and What Are The Local Data Aggregators?

Who and What Are The Local Data Aggregators?

B-SeenOnTop Small Business SEO

In a 2013 poll of more than 350 small business owners, Constant Contact found that most small business owners (85%) understood the importance of being found on major search engines, mobile device applications, and directory sites but close to half (49%) had seen errors in their listings and not bothered to update them. A year […]

You're reading Who and What Are The Local Data Aggregators? originally posted on the B-SeenOnTop Small Business SEO Blog. If you enjoyed this post, be sure to follow us on Twitter, Facebook, and Pinterest.

small business seo blogdyIl2AUoC8zA 12 - Easy-To-Use Excel Checklist For Converting HTTP To HTTPS

Easy-To-Use Excel Checklist For Converting HTTP To HTTPS

B-SeenOnTop Small Business SEO

Security is a top priority for Google and a growing concern for savvy Internet users. HTTPS (HyperText Transfer Protocol Secure) uses encryption and authentication to protect the integrity and confidentiality of data shared between two Internet devices. Google is pushing hard for website owners to migrate from HTTP to HTTPS, but it is not as […]

You're reading Easy-To-Use Excel Checklist For Converting HTTP To HTTPS originally posted on the B-SeenOnTop Small Business SEO Blog. If you enjoyed this post, be sure to follow us on Twitter, Facebook, and Pinterest.

small business seo blogdyIl2AUoC8zA 10 - Non-HTTPS Website Owners Have An Unpleasant Surprise Coming In October

Non-HTTPS Website Owners Have An Unpleasant Surprise Coming In October

B-SeenOnTop Small Business SEO

If you own a website that has not yet been converted over to HTTPS, Google has an unpleasant surprise coming for you in October. Starting October 2017, Chrome (version 62) will show a “Not secure” warning when users enter text in a form on an HTTP page or when they view any non-HTTPS page in […]

You're reading Non-HTTPS Website Owners Have An Unpleasant Surprise Coming In October originally posted on the B-SeenOnTop Small Business SEO Blog. If you enjoyed this post, be sure to follow us on Twitter, Facebook, and Pinterest.

small business seo blogdyIl2AUoC8zA 7 - What are the Different Types of SEO? Why You Need to Pay Attention

What are the Different Types of SEO? Why You Need to Pay Attention

B-SeenOnTop Small Business SEO

There are four main types of SEO or search engine optimization, all aimed at helping you earn greater visibility in search results: White Hat; Black Hat; Grey Hat; and Negative SEO. Main Differences The main differences have to do with speed to market, cost, and risk. Black hat SEO will get you where you want […]

You're reading What are the Different Types of SEO? Why You Need to Pay Attention originally posted on the B-SeenOnTop Small Business SEO Blog. If you enjoyed this post, be sure to follow us on Twitter, Facebook, and Pinterest.

small business seo blogdyIl2AUoC8zA 8 - What are the Different Types of Search Engine Marketing (SEM)?

What are the Different Types of Search Engine Marketing (SEM)?

B-SeenOnTop Small Business SEO

Pay-Per-Click (PPC), Local and Organic SEO There are three main types of search engine marketing (SEM), all aimed at helping you earn greater visibility in search results. (1) Pay-Per-Click (PPC) or Sponsored Search Results; (2) Local SEO; and (3) Organic SEO. The main differences between the three are: (1) what prompts your display in search […]

You're reading What are the Different Types of Search Engine Marketing (SEM)? originally posted on the B-SeenOnTop Small Business SEO Blog. If you enjoyed this post, be sure to follow us on Twitter, Facebook, and Pinterest.