Don’t Show Up Missing on Google My Business!

Don’t Show Up Missing on Google My Business!

Your Google My Business listing is a local business essential
If you’re a local business, dealing with your customers face to face, having an accurate Google My Business listing is critical. Google says this is one of the first things to do to rank well for local searches. Google says “The information in your listing like address, phone, logo, business hours, and website determine what shows up when people see you in Google Search and on Google Maps. See our blog post about getting found in local searches.

Too often information for small businesses on Google My Business is old or out of date. And when your NAP (name address, phone) is out of date or inconsistent with other citations across the web, that compromises your listing. It may even prevent your listing from showing up.

But worse yet is not having a Google My Business listing at all. If you’re a very small business or a new business, odds of not having a Google My Business listing are greater.

How to tell if you have a Googl..

Hidden Sabotage for Local Businesses: Duplicate Listings

Hidden Sabotage for Local Businesses: Duplicate Listings

What are duplicate listings?

Online citations or listings of your business are critical for local search optimization. Almost all local businesses have at least some duplicate listings out there. Sometimes they occur because of a change in the name of your business. Sometimes they can be caused by a simple phone number change. Very often they occur because you moved.

And I’ll bet you have more listings or citations out there than you realize. You’re probably listed in places you’ve never submitted your business. Many local search engines, directories, maps & apps gather business information from other sources, known as “aggregators”. There are many aggregators out there, including the White Pages, Dun & Bradstreet, and more.

Duplicate listings can happen for a number of different reasons.

Some people have been known to purposely create duplicate listings in the hope that would improve their local search visibility. (It won’t.)
Sometimes online citations can be picked up from multip..