How To Write Great Meta Descriptions For Your Business

How To Write Great Meta Descriptions For Your Business

How To Write Great Meta Descriptions For Your Business

Meta descriptions are not used to directly determine your SEO rankings. However, they do convince searchers to visit your website. A bad meta description might undermine your web page — or your brand.

Below I’ve explained how your business can write great meta descriptions in order to turn casual searchers into paying customers.

Recommended reading: 10 SEO Mistakes Small Businesses Make

Why are meta descriptions important to your business?
SEO makes your web pages rank well in SERPs. You then need to convince searchers that your business provides them with the result they’re looking for. This is what your meta descriptions do – meta descriptions are your sales people.

You need to produce winning sales pitches for you business by writing great meta descriptions for your web pages. Here’s how.

Don’t underestimate the value of a great meta description to get people to click on your listing.
Click To Tweet

Start with the PSO app..

How to Get Online Reviews

How to Get Online Reviews

How important is it to get online reviews?

Research has shown that 9 out of 10 consumers trust online reviews as much as a personal recommendation from family and friends.
Not only do consumers read and trust online reviews — they actually help you to rank higher in Google, Yahoo & Bing.
And beyond that they can even improve your conversion rate

For more on the value of online reviews, see our infographic.

People use online reviews to pick a business
When searching online, people really do take online reviews into accout when deciding which listing to click on. For example, if you were looking for an Indian restaurant in Lake George, NY, this local 3-pack might well convince you to drive ½ hour south to Sarasota Springs. But if that’s too far, it’s an easy choice between the two local restaurants.

Avoid phony reviews
There’s an understandable temptation to sort of start the ball rolling by writing a review for yourself. Or to make up for a mediocre average star rating by creating s..