How important is it to get online reviews?
Research has shown that 9 out of 10 consumers trust online reviews as much as a personal recommendation from family and friends.
Not only do consumers read and trust online reviews — they actually help you to rank higher in Google, Yahoo & Bing.
And beyond that they can even improve your conversion rate
For more on the value of online reviews, see our infographic.
People use online reviews to pick a business
When searching online, people really do take online reviews into accout when deciding which listing to click on. For example, if you were looking for an Indian restaurant in Lake George, NY, this local 3-pack might well convince you to drive ½ hour south to Sarasota Springs. But if that’s too far, it’s an easy choice between the two local restaurants.
Avoid phony reviews
There’s an understandable temptation to sort of start the ball rolling by writing a review for yourself. Or to make up for a mediocre average star rating by creating s..