How to Get Online Reviews

How to Get Online Reviews

How important is it to get online reviews?

Research has shown that 9 out of 10 consumers trust online reviews as much as a personal recommendation from family and friends.
Not only do consumers read and trust online reviews — they actually help you to rank higher in Google, Yahoo & Bing.
And beyond that they can even improve your conversion rate

For more on the value of online reviews, see our infographic.

People use online reviews to pick a business
When searching online, people really do take online reviews into accout when deciding which listing to click on. For example, if you were looking for an Indian restaurant in Lake George, NY, this local 3-pack might well convince you to drive ½ hour south to Sarasota Springs. But if that’s too far, it’s an easy choice between the two local restaurants.

Avoid phony reviews
There’s an understandable temptation to sort of start the ball rolling by writing a review for yourself. Or to make up for a mediocre average star rating by creating s..

All Your Startup Needs To Know About Local SEO

All Your Startup Needs To Know About Local SEO

All Your Startup Needs To Know About Local SEO

While SEO is the result globalization, the evolution of SEO has seen the rise in importance of bringing localization to your strategy; if your startup wants the highest sales figures possible you need to know about local SEO.
Below I’ve run through what local SEO is and how your startup can incorporate it into your strategy. Read on and you’ll be a local SEO pro in no time.
Recommended reading: Local Business: Get Found and Get Chosen

What is local SEO?
You and your startup already know about traditional SEO and will have your own strategy for it. However, local SEO is not the same and has tactics and features to the SEO skills you’re already employing. Here are the headline features of local SEO:

For local searches
When your customer make a search in Google, the search engine knows which part of the world you’re in. Google exists to give its users the best possible outcome to their searches and if that means giving them a local solutio..

Respond to Reviews and Get More Business

Respond to Reviews and Get More Business

Online reviews and your responses can bring more business
Search Engine People recently reported on how the number of online reviews of your business directly impacts your rankings in Google.
The more review sites that feature your company, the more back links your website attracts. Spending time responding to reviews and communicating with customers increases engagement and brand mentions, resulting in a positive impact on your search engine rankings.

Studies show that 92% of consumers now read online reviews and that 68% of these cite positive reviews as a significant trust factor.

Read more about the importance of online reviews.

Your response to online reviews increases your conversions
Search Engine Land recently reported on an experiment on review responses in terms of their impact on “conversions”. Conversions are customer actions on your website: form fills, email inquiries, requests for quotes, etc.

Businesses with an average rating of close to five stars get 25% more conv..

Bing Maps, We Have A Problem

Bing Maps, We Have A Problem

It’s been many years since I’ve done local SEO, but I’m pretty sure this isn’t good:

(click for larger version)

My wife has not one … not two … not three … but four listings in Bing Maps for her real estate business. This can be directly attributed to her having worked for three different brokerages in the past 4-5 years, one of which changed addresses while she was with them.

Looks like we have some cleanup to do. Anyone know how well Bing responds to requests to remove old, outdated listings? Guess we’ll find out soon…..

This is a post from Matt McGee's blog, Small Business Search Marketing.

Bing Maps, We Have A Problem

Don’t Show Up Missing on Google My Business!

Don’t Show Up Missing on Google My Business!

Your Google My Business listing is a local business essential
If you’re a local business, dealing with your customers face to face, having an accurate Google My Business listing is critical. Google says this is one of the first things to do to rank well for local searches. Google says “The information in your listing like address, phone, logo, business hours, and website determine what shows up when people see you in Google Search and on Google Maps. See our blog post about getting found in local searches.

Too often information for small businesses on Google My Business is old or out of date. And when your NAP (name address, phone) is out of date or inconsistent with other citations across the web, that compromises your listing. It may even prevent your listing from showing up.

But worse yet is not having a Google My Business listing at all. If you’re a very small business or a new business, odds of not having a Google My Business listing are greater.

How to tell if you have a Googl..

Hidden Sabotage for Local Businesses: Duplicate Listings

Hidden Sabotage for Local Businesses: Duplicate Listings

What are duplicate listings?

Online citations or listings of your business are critical for local search optimization. Almost all local businesses have at least some duplicate listings out there. Sometimes they occur because of a change in the name of your business. Sometimes they can be caused by a simple phone number change. Very often they occur because you moved.

And I’ll bet you have more listings or citations out there than you realize. You’re probably listed in places you’ve never submitted your business. Many local search engines, directories, maps & apps gather business information from other sources, known as “aggregators”. There are many aggregators out there, including the White Pages, Dun & Bradstreet, and more.

Duplicate listings can happen for a number of different reasons.

Some people have been known to purposely create duplicate listings in the hope that would improve their local search visibility. (It won’t.)
Sometimes online citations can be picked up from multip..