Online reviews and your responses can bring more business
Search Engine People recently reported on how the number of online reviews of your business directly impacts your rankings in Google.
The more review sites that feature your company, the more back links your website attracts. Spending time responding to reviews and communicating with customers increases engagement and brand mentions, resulting in a positive impact on your search engine rankings.
Studies show that 92% of consumers now read online reviews and that 68% of these cite positive reviews as a significant trust factor.
Read more about the importance of online reviews.
Your response to online reviews increases your conversions
Search Engine Land recently reported on an experiment on review responses in terms of their impact on “conversions”. Conversions are customer actions on your website: form fills, email inquiries, requests for quotes, etc.
Businesses with an average rating of close to five stars get 25% more conv..