How to Get Online Reviews

How to Get Online Reviews

How important is it to get online reviews?

Research has shown that 9 out of 10 consumers trust online reviews as much as a personal recommendation from family and friends.
Not only do consumers read and trust online reviews — they actually help you to rank higher in Google, Yahoo & Bing.
And beyond that they can even improve your conversion rate

For more on the value of online reviews, see our infographic.

People use online reviews to pick a business
When searching online, people really do take online reviews into accout when deciding which listing to click on. For example, if you were looking for an Indian restaurant in Lake George, NY, this local 3-pack might well convince you to drive ½ hour south to Sarasota Springs. But if that’s too far, it’s an easy choice between the two local restaurants.

Avoid phony reviews
There’s an understandable temptation to sort of start the ball rolling by writing a review for yourself. Or to make up for a mediocre average star rating by creating s..

Respond to Reviews and Get More Business

Respond to Reviews and Get More Business

Online reviews and your responses can bring more business
Search Engine People recently reported on how the number of online reviews of your business directly impacts your rankings in Google.
The more review sites that feature your company, the more back links your website attracts. Spending time responding to reviews and communicating with customers increases engagement and brand mentions, resulting in a positive impact on your search engine rankings.

Studies show that 92% of consumers now read online reviews and that 68% of these cite positive reviews as a significant trust factor.

Read more about the importance of online reviews.

Your response to online reviews increases your conversions
Search Engine Land recently reported on an experiment on review responses in terms of their impact on “conversions”. Conversions are customer actions on your website: form fills, email inquiries, requests for quotes, etc.

Businesses with an average rating of close to five stars get 25% more conv..