The Top 7 SEO Things Small Businesses Screw Up

The Top 7 SEO Things Small Businesses Screw Up

SEO Mistakes Are Easy
Owners of small (and very small) businesses are usually highly skilled in what they do. But they often have insufficient experience with SEO. Despite our company name, there’s no “magic” in SEO, but it’s not intrinsically obvious either. I hope it’s helpful for you to know these pitfalls.

The Top 7 Things Small Business Owners Screw Up
1) Not starting SEO soon enough
It’s very common for small business owners to recognize very early on that a website is indispensable to their business. They will often spend a great deal of time and effort in creating a website that is robust, full-featured, attractive, and even sexy. Often it will include a blog with months or years of laboriously crafted information.

But without SEO, all of that information may be inaccessible to potential customers. It’s like a Billboard in the Woods. Want to find out if your site is a Billboard in the Woods? Conduct a simple test.

Once you realize that your beautiful website can’t be found, ..

How to Get Online Reviews

How to Get Online Reviews

How important is it to get online reviews?

Research has shown that 9 out of 10 consumers trust online reviews as much as a personal recommendation from family and friends.
Not only do consumers read and trust online reviews — they actually help you to rank higher in Google, Yahoo & Bing.
And beyond that they can even improve your conversion rate

For more on the value of online reviews, see our infographic.

People use online reviews to pick a business
When searching online, people really do take online reviews into accout when deciding which listing to click on. For example, if you were looking for an Indian restaurant in Lake George, NY, this local 3-pack might well convince you to drive ½ hour south to Sarasota Springs. But if that’s too far, it’s an easy choice between the two local restaurants.

Avoid phony reviews
There’s an understandable temptation to sort of start the ball rolling by writing a review for yourself. Or to make up for a mediocre average star rating by creating s..