How To Write Great Meta Descriptions For Your Business
Meta descriptions are not used to directly determine your SEO rankings. However, they do convince searchers to visit your website. A bad meta description might undermine your web page — or your brand.
Below I’ve explained how your business can write great meta descriptions in order to turn casual searchers into paying customers.
Recommended reading: 10 SEO Mistakes Small Businesses Make
Why are meta descriptions important to your business?
SEO makes your web pages rank well in SERPs. You then need to convince searchers that your business provides them with the result they’re looking for. This is what your meta descriptions do – meta descriptions are your sales people.
You need to produce winning sales pitches for you business by writing great meta descriptions for your web pages. Here’s how.
Don’t underestimate the value of a great meta description to get people to click on your listing.
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